Notebook archive
Articles and operator notes.
Practical notes from Karl Stolly on what to check, what to fix first, and why those fixes make a business easier to understand.
Customer Questions
The Question Log I Would Keep For The First 30 Days
A practical way to collect the questions customers actually ask, sort them by buying stage, and decide where each answer belongs.
May 19, 2026 · 6 min read Fix FirstThe First Website Pages To Fix After Buying A Small Business
A first pass for a recently purchased small business website: access, homepage, service pages, contact path, customer questions, and proof.
May 18, 2026 · 9 min read