Current first pass
Start with the pages and handoffs where customers make decisions: what the business does, whether it fits, whether it looks trustworthy, and what to do next.
The site is built around working notes, not polished theory. Each piece should leave an owner or operator with one useful next pass.
First things to check
A form can be broken even when it technically works. Check the inbox, not just the submit button.
Do not send a service-area rewrite to a designer if the owner has not decided the actual towns.
One relevant proof point beside the quote request beats a footer full of badges.
Featured memo
A practical way to collect the questions customers actually ask, sort them by buying stage, and decide where each answer belongs.
Fix First The First Website Pages To Fix After Buying A Small BusinessA first pass for a recently purchased small business website: access, homepage, service pages, contact path, customer questions, and proof.
Operator tool Fix-First ScorecardScore customer friction, revenue proximity, effort, and owner input to rank the first fixes.